This course is a comprehensive, for entry to the intermediate level, sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use
conventional marketing, and required for basic skills on digital marketing on his/her business transformation.
Learning Objective:
- Brand Awareness
- Lead Generation
- Target Customers
- Retaining Old Customers
- Increase Sales/Profit
- Expand Market
- More Website Traffic
- Improve conversions
- Promotion for new products & services
- Create Online Presence
- Digital Transformation
- Offline to Online
Learning Outcome:
By the end of the training, participants will be able to:
- Understanding the fundamental of Digital Business
- Organize frameworks and plan approaches to market product/services on digital platform effectively
- Understand various digital marketing tools, leverage it to improve online presence
- Plan marketing content, develop marketing content that works well target audience and to measure it impact to improvise the sales through social media.
- Able to make a convincing social media copywriting
- Gaining graphic design skills, “design like a pro” able to design a social media post, cover photo, graphics for website, and email marketing campaign.
- Ability to create a landing page as a call to action in social media post
- Understanding how the website works and how to optimize for better search engine ranking.
Methodology:
During this 2 day class, the trainer will guide you & explain all the expect on digital marketing, each participant will have a chance to practice especially come to digital marketing tools, setting up & optimizing social media page/account, setting up landing pages, attach opt in form with email marketing tools, as well as off-page optimization. Participants will get a hand on activity along this 2 days course.
Who Should Attend:
This course is suitable for:
- Small Business Owner
- Sales & Marketing Personal
- Entrepreneur and Startup
- Marketing Manager
- Digital Marketing Specialist
- Marketing Consultant
- Individuals who are interested in learning digital marketing.
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